So you’re looking to find a new way to market and advertise your company in Indiana, PA. On this page you’ll see how we help you identify the perfect marketing and advertising tactics for your company.
Work on your 30 second elevator speech.
It’s important to have the ability to describe what you do in one clear sentence. You never know when you’ll meet someone new on the street or in the coffee shop in Indiana. Here’s a helpful tip: Ask a friend to give you an honest evaluation of your elevator marketing speech. Does your speech give your audience a basic understanding of what you do? If not, you will need work on uncovering the secret to marketing yourself and your business. This is important because in order for someone to decide if they need your product or service, they must what product or service you offer.
The best way make your company memorable is to show off what makes your company unique. You can incorporate this in every marketing message is with a clever tagline. You can also do this with consistent imagery, color scheme, mascot, or logo that clearly conveys your marketing message. It’s important you make this a part of your brand so that it becomes unforgettable.
Plan before you start marketing.
It’s imperative to define your target market and target audience before you start marketing. Every marketing effort, including printed promotional pieces, your website, and online and offline advertising will be more effective if you have a clearly defined marketing strategy.
Be philanthropic with a strategic vision.
There are a ton of good causes and organizations that you can donate to. Choose carefully those philanthropic opportunities that position you within your target marketing.
Consistency is Key.
Any prospective customer must be exposed to the same message a number of times before they make a buying decision. It’s important to choose media to advertise in where you can afford to have an ongoing and consistent presence.
Be an expert.
Establish yourself as an expert in your field by presenting for speaking engagements, writing industry related articles and volunteer in leadership roles in the Indiana Area.
Keep your message brief.
Make sure your marketing message is communicated in a clear and concise manner. You can get some examples by reading advertisements in the local Indiana newspaper.