Search Engine Optimization
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What is Search Engine Optimization?
SEO is the continuous process of improving your website performance on specific search engines and for specific search terms. SEO comprises several techniques to position better in the search result pages (SERPs) without the need for paid advertising.
Why should you optimize your website?
The success of your website is tied with being at the top of the search engine rankings. The first site in a SERP will get more visits than the one positioned second. Similarly, both of them will get several times more visits than anyone at the bottom of the first page, which in turn will receive many times more visits than results on page two, and so on.
The difference in traffic is so high, that the advantages and benefits of achieving a higher position in the SERPs surpass the costs and efforts that might be invested on it. This is particularly true for business and e-stores, for which a single rank can be the difference between success and bankruptcy. A good rule of thumb is aiming to sneak in the top five or ten results for a couple of specific search terms.