Believe it or not, Christmas is just around the corner. No matter what time of year you are reading this, it is never too late or too early to begin planning your small business' Christmas marketing approach.
As a small business, it is difficult to choose which methods of advertising and marketing in which you should invest your money. From one small business to another, we understand how important it is to ensure that you reach the most potential customers as possible while maintaining a reasonable budget.
We've put our marketing expertise to work so that you don't have to! Following are our top three suggestions for advertising Christmas sales that will help your small business reach your holiday goals.
Connect with the Community
Christmas is a great time of year to get outside the walls of your business and connect with the community. Not only does community involvement help advertise your business at a reasonable cost, but it increases your relationship with potential customers.
People will remember that donation or participation, and will be more likely to visit your business for their shopping or service needs in the future.
Not only is community involvement great for pulling in customers, but it puts your investment directly back into the local community in which you live, which is a great thing to do all year long.
For ideas on local events that you can get involved in, check out events listed by your local chamber of commerce. While you're at it, consider becoming a member if you aren't already- it can be a great resource to help build your business.
Target your Core Customers
In order for your advertising to be successful, it is important to advertise in a place where your potential customers will see it. For example, if most of your customers are young moms, the local newspaper probably isn't the best place to invest in advertising.
Many businesses have found advertising on social media or other online resources to be successful. There are ways in which to utilize these resources without breaking your budget- stay tuned for a later post about ways in which to do this!
Alternatives to social media and online advertising could include sending emails, mailing advertisements, or creating special signage to advertise Christmas sales. The key is to figure out what works best for your specific demographic of customers.
Small Business Saturday
The best advertisement for small businesses around Christmas has already happened. It is a nationwide movement called "Small Business Saturday", which is the Saturday following Thanksgiving. Many small businesses offer sales or special events to help draw in customers on this day.
Since most people are already thinking about small businesses due to the national advertising for this day, it is the best chance for your business to draw in customers. Consider having refreshments, door prizes, special gift baskets, or other types of ways to help create a buzz about your business.
Don't be afraid to get creative! Researchers have found that the most important qualities that draw customers back to small businesses is the type of service they receive, the unique offerings of the products/services, and the passion and knowledge that the staff or owner portray.
How Can We Help?
Hopper Corp can help make your Christmas marketing a bit easier this year. We print custom materials, make custom signs, and can even help do online advertising on any platform of your choice.
Contact us with what you'd like to do and your budget, and we can help design a marketing plan to get the Christmas season off without a hitch!