make the best of the new year
Soon we will be ringing in the new year, and whether we admit it or not, we all have goals and aspirations for the upcoming months. Some like to solidify these goals by making new year resolutions, while others keep their hopes for the new year more abstract.
Whether you are planning to make changes to your small business, or simply want to keep the current momentum going into the new year, now is the perfect time to look back at the past year and look forward to the future one to come.

Evaluate Areas for Growth

Looking back at the past year, how has your business grown? What have you learned? What things has your business done well, and what things do you still need to improve? Consider choosing one or two areas on which to focus throughout the coming year. Strive to make decisions and improvements to these areas, while maintaining consistent growth in all of the other areas of you business.

Create a Marketing Plan

The beginning of the year is a great time to create a marketing plan for the coming months. The first step to creating a marketing plan is determining your budget. Once you have a budget set, you can mold your marketing plan to conform to your budget while setting priorities for the year.
There are a variety of low-cost ways to advertise your small business, including social media platforms and email updates. Taking advantage of these lower cost options can free up a portion of your budget for more focused marketing strategies.
If you are interested in learning how to best utilize social media platforms, email, or other avenues of marketing, contact Hopper Corp today. We can create a custom marketing plan that meets your budget and gives you the most value for your dollar.

Track Your Spending

Hopefully you are already tracking your spending as a small business, but you would be surprised at how many small business owners lose track of their actual costs. Now is a great time to commit to tracking the resources coming in and going out of your business. There are a number of free accounting programs available for small business owners, as well as software that users pay either a one-time or monthly fee to utilize.
If you are considering changing how you track your income and spending, we highly recommend paying for a consult with an accountant that specializes in small business accounting. Obtaining quality, specific advise for your business will likely be well worth the consult fee.